Political Economy Theory: Does the structure of the media industry influence its content?

The political economy in mass media possibility argues that ?the coordination compound body part of the industriousness influences core.? (Andrejevic M, 2007). This theory will be demonstrated by analysing an term entitled ??Sky?s the limit? for MySpace?, make on discussion.com.au on August tenth 2007. The presumption of the theory is that media content is influenced by a confederacy of the media owners (individuals or corporations), advertisers, competitors/ separate media, governing body regulations and viewers or contributors. In the case of media ownership, ? semiprivate individuals try what information should be provided to the common based on what earns them the nigh money.? (Andrejevic M, 2007)The intelligence.com.au article on MySpace appears in the National News subdivision and describes the firm grasp and marvelous influence the kind networking site, launch in 2003, has on the net profit and throughout the backing institution. The article is saturated with references to the innovations and stunning achievement of MySpace. For example the theory convict reads ?Social networking website MySpace has more than cxv million members round the world and already plays a distinguish role in insertion music careers, political campaigns and the room people march on in everyday.? (Gadd M, 2007) At this acme a discerning reader should recall that News corp bought MySpace from its co founders Tom Anderson and Chris DeWolfe in July 2005.

(Malick O, 2006)The propaganda model developed by Edwards S Herman and Noam Chomsky asserts that information presented to the ordinary public via mainstream media outlets will be biased in animal(prenominal) knowledge to the interests of the multinational organisations or media conglomerates that own them. (Herman & Chomsky, 1988) By publishing an article promoting the prevailing discourse that MySpace is a popular, halcyon business with unlimited potential, News Limited are encourage sensation of the website, which in exhaust provides it with traffic and publicity. Since News potbelly owns MySpace... If you compliments to get a full essay, order it on our website: Orderessay

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