Victoria`s Secret Marketing Mix

Executive summary capital of Seychelless concealed is a brandmark of a larger company called Limited Brands which employs 100, 000 people more than than or less the unify States. They c over panoptic range of mathematical products such as women sleepwear, swimwear, clothing, shoes, underwear and cosmetics. They products can be found in over 1000 capital of Seychelless Secret with total coat of over 5 one million million million squ ar feet stores across the United States (Limited Brands, 2007). In terms of variety, capital of Seychelless Secret offers a vast number of product lines like women lingerie, clothing, shoes, swimwear, and cosmetics. The brand essential various collections to meet divers(a) tastes and preferences ranging from provocative and sexy to more casual design. A safe brand name such as capital of Seychelless Secret enables the company to social function brand generation strategy or to launch in the buff products that atomic number 18 not in the same product kinfolk as the original ones (Clow and Baack, 2005). Since all the stores in the United States are have buy the company a single expenditure is apply across the whole country. Victorias Secret end-to-end the whole year offers both seasonal and cadence discounts. The specialise stores are in this case owned by the manufacturing business who closely controls each of its 1000 stores across the States by appoint different regions to a number of managers.

The logistics is outsourced to a dissemination devoted that warehouses and does the transportation of the final goods to the stores. The brand is broadly advertising its collections through with(predicate) most popular powder times, newspapers, TV programme an! d billboards. combine types of sales promotion are used by Victorias Secret such as loyalty vindicate programs, temporary reduction in price for signed customers, magazine coupons etc. Although the company manages its marketing mix pretty well, perplexity should consider extension of their collections that will cover male and one-year-old vox of the population. Marketing Mix of Victorias Secret admittance Victorias was established in 1977 by Roy Raymond, who...If you indigence to corroborate a full essay, order it on our website: OrderEssay.net

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